Listing Agent vs. Selling Agent: Who Does What?

Listing Agent vs. Selling Agent: Who Does What?

There is often confusion about titles in a real estate transaction. In Massachusetts, understanding who represents whom is vital for protecting your interests.

The Listing Agent: The Seller's Advocate

The listing agent (or seller's agent) is hired by the homeowner to market and sell the property.

Goal: Get the highest price and best terms for the seller. Duty: Owe undivided loyalty to the seller.

The Selling Agent: The Buyer's Advocate

Confusingly, the agent who brings the buyer is called the Selling Agent. In modern terms, they are usually referred to as the Buyer's Agent.

Goal: Find the right home and negotiate the best deal for the buyer. Duty: Owe undivided loyalty to the buyer.

What is Dual Agency?

This occurs when one agent represents both sides. In MA, this requires written consent from both parties. Be careful; a dual agent must remain neutral and cannot advise on price.