How to Market Your Home for Rent: Maximizing ROI

How to Market Your Home for Rent: Maximizing ROI

With Cambridge and Brookline having such high rental demand, many homeowners are choosing to hold their properties as investments. But how do you find a high-quality tenant?

The Power of Photography

Just like selling a home, rental listings with professional photography get 3x more clicks. Don't use blurry cell phone photos.

Key Selling Points

• Proximity to T-Stops: Mention exactly how many minutes it takes to walk to the Red or Green line.
• In-Unit Laundry: This is the #1 requested amenity in the Greater Boston rental market.
• Pet Policy: Being 'Pet Friendly' can increase your pool of applicants by 40%.

Vetting Your Tenants

Always perform a thorough credit and background check. In Massachusetts, landlord-tenant laws are strict, so picking the right tenant the first time is essential.